Currently, I'm working at Vattenfall on their B2C energy consumption app, helping customers better understand and manage their energy use. Outside of my day-to-day work, I also contribute as an Industry Leader at Hyper Island, where I mentor students and share what I've learned about design and leadership in tech. This combination of building products and teaching keeps me grounded and learning.
Experience
- 2025 - Present
Vattenfall
Senior Product Designer - Design Lead
- Continued my role as Design lead and Product designer for the Mitt Vattenfall app but now from within the corporation.
- Supported business teams with improvement to requirement processes and aligned requirement needs with the engineering team to streamline demand flows.
- Iterated and improved on Design System needs, restructuring our libraries to create, together with the design team and developers, a leaner DS based on reusable components for React Native.
- Set up user feedback processes within the organisation to ensure recurrent access to app users and gather input on current implementations but also get feedback on potential new features.
- 2019 - 2025
Framna (fka Bontouch)
Senior Product Designer - Design Lead
- Supported the Design Team for the Vattenfall app, guiding the project from concept to launch in an accelerated 6-month timeframe; the app now serves 26.000 Monthly Active Users, demonstrating rapid user adoption and project success.
- Led product design vision for major projects including the ALF app Pre-study and Vattenfall app, building teams and apps from the ground up while establishing optimal design team structures.
- Grew my UX design skills on the Post-it team, spearheading the design of the new Post-it for Microsoft Teams app from concept to completion, collaborating closely with Product, UI designers, and Development teams. The product gained over 1,000 unique logged-in users within two weeks of launch and received recognition from Microsoft's CEO.
- Joined Bontouch, a leading Swedish digital product agency, as a Product Designer in 2019, focusing on UI design for high-profile clients including SEB Kort, Systembolaget, Scania, and Taxi Stockholm.
- 2019
Deloitte Digital (fka Mobiento)
Product Designer
- Helped the Design team on the ICA Insurance app project, contributing to both UI and UX aspects during a 3-month internship at Mobiento as part of the Hyper Island program.
- Conceptualised and executed a 24-hour hackathon for Deloitte and Filmstaden, developing the event concept, name, brand design, and an interactive landing page to inspire innovative ideas in the cinema industry.
- 2012 - 2018
Firma
Brand Designer & Art Director
- Led the design efforts for Drinkfinity, a PepsiCo innovation product, driving brand identity from concept to global launch. Successfully launched across e-commerce platforms, content platforms, and physical stores in Brazil and the US.
- Grew the design team for Drinkfinity from one to 4 designers, leading the design efforts to cater for the new brand needs such as a Europe launch strategy, new product pipeline design, content platform and e-commerce redesign.
Other Relevant Experience
- 2022 - 2025
Hyper Island
Industry expert & Guest speaker
Between 2022 and 2025 I had the pleasure of coming back to Hyper Island as Industry Leader to mentor and cultivate the next generations of creatives and developers.
I had the privilege of leading programs like the UX Design program in Karlskrona, the Content Development and the Front End Development programs in Stockholm in the modules of Intrepid Prototyping and Design for the user.
Education
- 2018 - 2019
Hyper Island, Stockholm, Sweden
Design Lead Program
- 2012
Winchester School of Art, University of Southampton, Southampton, UK
BS Bachelor of Arts, Honours in Design
- 2008-2012
Elisava School of Design and Engineering, Barcelona, Spain
BS Bachelor of Arts, Honours in Design
My toolkit
These are some of the tools I keep in rotation. They help me work smarter, stay flexible, and move quickly. They’re not the only tools I use, but they’re the ones that make the biggest difference in my day to day.