Currently, I'm working at Vattenfall on their B2C energy consumption app, helping customers better understand and manage their energy use. Outside of my day-to-day work, I also contribute as an Industry Leader at Hyper Island, where I mentor students and share what I've learned about design and leadership in tech. This combination of building products and teaching keeps me grounded and learning.

Experience

  • 2025 - Present

    Vattenfall

    Senior Product Designer - Design Lead

    • Continued my role as Design lead and Product designer for the Mitt Vattenfall app but now from within the corporation.
    • Supported business teams with improvement to requirement processes and aligned requirement needs with the engineering team to streamline demand flows.
    • Iterated and improved on Design System needs, restructuring our libraries to create, together with the design team and developers, a leaner DS based on reusable components for React Native.
    • Set up user feedback processes within the organisation to ensure recurrent access to app users and gather input on current implementations but also get feedback on potential new features.
  • 2019 - 2025

    Framna (fka Bontouch)

    Senior Product Designer - Design Lead

    • Supported the Design Team for the Vattenfall app, guiding the project from concept to launch in an accelerated 6-month timeframe; the app now serves 26.000 Monthly Active Users, demonstrating rapid user adoption and project success.
    • Led product design vision for major projects including the ALF app Pre-study and Vattenfall app, building teams and apps from the ground up while establishing optimal design team structures.
    • Grew my UX design skills on the Post-it team, spearheading the design of the new Post-it for Microsoft Teams app from concept to completion, collaborating closely with Product, UI designers, and Development teams. The product gained over 1,000 unique logged-in users within two weeks of launch and received recognition from Microsoft's CEO.
    • Joined Bontouch, a leading Swedish digital product agency, as a Product Designer in 2019, focusing on UI design for high-profile clients including SEB Kort, Systembolaget, Scania, and Taxi Stockholm.
  • 2019

    Deloitte Digital (fka Mobiento)

    Product Designer

    • Helped the Design team on the ICA Insurance app project, contributing to both UI and UX aspects during a 3-month internship at Mobiento as part of the Hyper Island program.
    • Conceptualised and executed a 24-hour hackathon for Deloitte and Filmstaden, developing the event concept, name, brand design, and an interactive landing page to inspire innovative ideas in the cinema industry.
  • 2012 - 2018

    Firma

    Brand Designer & Art Director

    • Led the design efforts for Drinkfinity, a PepsiCo innovation product, driving brand identity from concept to global launch. Successfully launched across e-commerce platforms, content platforms, and physical stores in Brazil and the US.
    • Grew the design team for Drinkfinity from one to 4 designers, leading the design efforts to cater for the new brand needs such as a Europe launch strategy, new product pipeline design, content platform and e-commerce redesign.

Other Relevant Experience

  • 2022 - 2025

    Hyper Island

    Industry expert & Guest speaker

    Between 2022 and 2025 I had the pleasure of coming back to Hyper Island as Industry Leader to mentor and cultivate the next generations of creatives and developers.
    I had the privilege of leading programs like the UX Design program in Karlskrona, the Content Development and the Front End Development programs in Stockholm in the modules of Intrepid Prototyping and Design for the user.

Education

  • 2018 - 2019

    Hyper Island, Stockholm, Sweden

    Design Lead Program

  • 2012

    Winchester School of Art, University of Southampton, Southampton, UK

    BS Bachelor of Arts, Honours in Design

  • 2008-2012

    Elisava School of Design and Engineering, Barcelona, Spain

    BS Bachelor of Arts, Honours in Design

My toolkit

These are some of the tools I keep in rotation. They help me work smarter, stay flexible, and move quickly. They’re not the only tools I use, but they’re the ones that make the biggest difference in my day to day.

Figma, Figjam & Figma Make

Figma is where most of my design work lives, from early wireframes to handoff. Component libraries keep things consistent across products, and having everything in one place makes collaboration easier. FigJam I use for workshops and collaborative sessions, mapping flows and gathering feedback in a more open format.

For more realistic prototyping I've been using Figma Make, which has the advantage of staying within the same ecosystem and connecting directly to existing libraries. When I need something that feels more like a live product outside the design file, that's when I reach for Lovable instead.

ChatGPT & Claude

I use ChatGPT mostly for quick brainstorming, generating copy variations, or reframing a problem when I feel stuck. It's also been useful for refining prompts when I'm working with other AI tools, since how you phrase things makes a big difference in what you get back.

For heavier writing I tend to reach for Claude. UX copy, documentation, research summaries, it handles tone well and rarely needs much editing. It's also become part of how I process user research, helping me turn interview notes into something structured and actionable without spending hours formatting a report.

Lovable

Lovable has been useful for those moments when a Figma file just won't cut it and I need something that feels real fast. It helps me get to a working prototype without waiting on a development cycle, which is handy for testing feasibility early. I've also started using it for stakeholder presentations when static screens aren't enough to get everyone aligned on where we're heading.

Maze

At Vattenfall, Maze is used for unmoderated user testing across teams, and it's something I'm keen to explore further in my own design process. From what I've seen, it collects useful data on task success, navigation paths, and friction points that can help validate design decisions before development begins. Heatmaps and session recordings also seem like a practical way to catch usability issues that internal reviews tend to miss.

Lottielab & Rive

Lottielab is my go-to for micro-interactions, loading states, and transitions. It exports in formats developers can plug in directly, which cuts down on a lot of back-and-forth about motion details and keeps the final result close to what I intended.

For more complex animations I've been exploring Rive. It handles animations that react to what users do, which Lottielab isn't really built for. The learning curve is steeper, but for projects where animation is doing real UX work rather than just adding polish, it's worth it.

Lokalise

Lokalise is something I've worked with at Vattenfall to manage translations and keep localisation organised across the product. It syncs with design files which helps catch text overflow and layout issues before they become a problem in other languages. Working on a product that needs to support multiple languages means translation can't be an afterthought, and having a dedicated tool for it makes collaboration with translators a lot smoother.

Google Analytics

I've used Google Analytitcs across different products, including during my time at Post-it app and Mattful, to understand how users actually behave once something is live. Seeing where drop-offs happen, which features get used, and how different users move through the product has shaped a lot of my design priorities over the years. I also find it useful when advocating for design changes, having data on conversion rates and engagement makes it easier to build a case with stakeholders rather than relying on instinct alone.